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Consumers' Devotion to Brands: Focusing on Affectional and Behavioral Devotion
Author(s) -
최순화
Publication year - 2008
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.1.45
Subject(s) - psychology , social psychology , developmental psychology

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