Open AccessConsumers' Devotion to Brands: Focusing on Affectional and Behavioral Devotion
Author(s) -
최순화
Publication year - 2008
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.1.45
Subject(s) - psychology , social psychology , developmental psychology