Open AccessThe Congruency between Ad Model and Self Concept: With focus on the Preference of Apartment Brand
Author(s) -
JeongMee Song
Publication year - 2008
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.1.25
Subject(s) - apartment , psychology , preference , brand preference , focus (optics) , social psychology , cognitive psychology , advertising , brand awareness , statistics , mathematics , business , civil engineering , physics , optics , engineering
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom