Open AccessThe Congruency between Ad Model and Self Concept: With focus on the Preference of Apartment Brand
Author(s) -
JeongMee Song
Publication year - 2008
Publication title -
han'gug simli haghoeji. so'bija gwang'go
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2008.9.1.25
Subject(s) - apartment , psychology , preference , brand preference , focus (optics) , social psychology , cognitive psychology , advertising , brand awareness , statistics , mathematics , business , civil engineering , physics , optics , engineering