The Effect of Corporate Public Relationship on Consumers' Behavior Intention - Focus on Comparison between Tech-Intensity of Product - | Zendy

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The Effect of Corporate Public Relationship on Consumers' Behavior Intention - Focus on Comparison between Tech-Intensity of Product -

Author(s) -

Hwa-Dong Kim

Publication year - 2008

Publication title -

the korean journal of consumer and advertising psychology

Language(s) - English

Resource type - Journals

ISSN - 1229-8778

DOI - 10.21074/kjlcap.2008.9.1.105

Subject(s) - psychology , product (mathematics) , regulatory focus theory , focus (optics) , intensity (physics) , advertising , social psychology , marketing , business , mathematics , physics , geometry , quantum mechanics , creativity , optics

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