Open AccessThe Effect of Scarcity Message on Purchasing Intentionin Message Framing of Advertising
Author(s) -
KimJaeHwi,
부수현
Publication year - 2007
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2007.8.2.183
Subject(s) - advertising , purchasing , psychology , framing (construction) , scarcity , social psychology , marketing , business , economics , microeconomics , engineering , structural engineering
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