Open AccessPerceptual Dimensions of TV commercials and Their effects: Schlinger's VRP measure
Author(s) -
Charles S. Chung,
ChoiInHyok
Publication year - 2007
Publication title -
the korean journal of consumer and advertising psychology
Language(s) - English
Resource type - Journals
ISSN - 1229-8778
DOI - 10.21074/kjlcap.2007.8.1.57
Subject(s) - measure (data warehouse) , psychology , perception , computer science , data mining , neuroscience
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