Open AccessThe Time Lag Value Relevance of Advertising Expenditure
Author(s) -
Kwon Geejung
Publication year - 2009
Publication title -
gugje hoe'gye yeon'gu/gukje hoegye yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-664X
pISSN - 1598-3919
DOI - 10.21073/kiar.2009..26.007
Subject(s) - lag , value (mathematics) , time lag , relevance (law) , lag time , econometrics , advertising , economics , mathematics , statistics , computer science , business , biology , biological system , political science , computer network , law