Open AccessCreativity of Indonesia: Analysis of Indonesian Tourism Advertisement “Pesona Indonesia”
Author(s) -
Gregorius Genep Sukendro
Publication year - 2018
Publication title -
prosiding semnasfi
Language(s) - English
Resource type - Journals
ISSN - 2598-1064
DOI - 10.21070/semnasfi.v1i1.1149
Subject(s) - indonesian , advertising , globe , tourism , indonesian government , creativity , government (linguistics) , business , advertising research , qualitative research , marketing , political science , sociology , psychology , social science , linguistics , neuroscience , law , philosophy
The tourism advertisement of “Pesona Indonesia” conducted by the Indonesian government is an effort to introduce Indonesia around the globe. Questioning the advertisement will leads to the talks of communication strategy and creative execution advertising. This research analyses the application of strategies and creative execution. Qualitative approach of this study is utilizing case study method. The outcomes of the research indicate that the use of local culture in commercial advertising can have a positive impact on advertisers, culture, and society. Advertisers and advertiser agencies ought to be aware of the cultural insight importance in the advertisement. Creativity is the key to advertising success.