Open AccessTHE ROLE OF MSME MARKETING STRATEGY IN ACHIEVE COMPETITIVE ADVANTAGE
Author(s) -
Nor Lailla,
Nurul Sriminarti
Publication year - 2022
Publication title -
procedia of social sciences and humanities
Language(s) - English
Resource type - Journals
ISSN - 2722-0672
DOI - 10.21070/pssh.v3i.142
Subject(s) - competitive advantage , promotion (chess) , business , marketing strategy , marketing , digital marketing , product (mathematics) , quality (philosophy) , distribution (mathematics) , service (business) , marketing channel , industrial organization , mathematical analysis , philosophy , geometry , mathematics , epistemology , politics , political science , law