Open AccessApplication of Augmented Reality for Gypsum Marketing Using Vuforia, Sketchup and Unity 3D
Author(s) -
Ifaldi Danang Septiawan,
Cindy Taurusta
Publication year - 2021
Publication title -
procedia of engineering and life science
Language(s) - English
Resource type - Journals
ISSN - 2807-2243
DOI - 10.21070/pels.v1i2.972
Subject(s) - augmented reality , android (operating system) , computer science , analytics , new product development , engineering , marketing , advertising , data science , human–computer interaction , business , operating system
The development of technology and information is currently progressing very rapidly, marked by advances in the field of information and technology. One of the most popular technologies today is gadgets. This is revealed by research conducted by Strategy Analytics. The author took the initiative to create an android-based augmented reality technology that is useful for marketing a gypsum product. The method used by researchers is quantitative. The results that have been achieved from this research are adding insight into the latest technology and promotional media.