Open AccessThe Influence of Brand Awareness, Brand Association, Brand Image, and Word of Mouth on Samsung Smartphone Purchase Decisions
Author(s) -
Arienda Gitty Ramadani,
Erny Rachmawati
Publication year - 2022
Publication title -
jbmp: jurnal bisnis, manajemen dan perbankan/jbmp (jurnal bisnis, manajemen dan perbankan)
Language(s) - English
Resource type - Journals
eISSN - 2528-4649
pISSN - 2338-4409
DOI - 10.21070/jbmp.v8i1.1610
Subject(s) - advertising , brand image , brand awareness , word of mouth , psychology , test (biology) , sample (material) , descriptive statistics , association (psychology) , marketing , business , statistics , mathematics , paleontology , chemistry , chromatography , psychotherapist , biology