Open AccessImpact of Store Atmosphere and Service Quality towards Purchasing Decisions on Bakery Store in Sidoarjo, Indonesia
Author(s) -
Januar Ari Ramdan,
Dewi Komala Sari
Publication year - 2019
Publication title -
indonesian journal of law and economics review
Language(s) - English
Resource type - Journals
ISSN - 2598-9928
DOI - 10.21070/ijler.2019.v4.396
Subject(s) - purchasing , atmosphere (unit) , quality (philosophy) , service quality , service (business) , sample (material) , sampling (signal processing) , business , data collection , marketing , advertising , computer science , statistics , mathematics , telecommunications , geography , chemistry , meteorology , philosophy , epistemology , chromatography , detector
This study aims to determine the effect of Store Atmosphere and Service Quality on Purchasing Decisions. The object of research Is the consumers of UD. Lumbung Sari Bakery in Sidoarjo. The sample collection method uses non probability sampling and obtained 100 respondents using incidental sampling techniques. The research approach uses a quantitative approach and data analysis tools using multiple linear regression with SPSS version 18 application. The results of this study prove that Store atmosphere and Service quality simultaneously influence purchasing decisions. Store atmosphere has a significant effect on purchasing decisions, and Service quality has a significant effect on purchasing decisions.