Open AccessMemperbaiki Kinerja Pemasaran Melalui Pelatihan Kewirausahaan, Riset Pasar, Dan Inovasi Produk
Author(s) -
Maman Sulaeman,
Hasan Fahmi Kusnandar,
Ristina Siti Sundari
Publication year - 2018
Publication title -
indonesian journal of cultural and community development
Language(s) - English
Resource type - Journals
ISSN - 2615-6180
DOI - 10.21070/ijccd2018716
Subject(s) - java , product (mathematics) , path analysis (statistics) , entrepreneurship , business , marketing , product innovation , population , sample (material) , new product development , business administration , computer science , sociology , mathematics , statistics , chemistry , geometry , demography , finance , chromatography , programming language
The purpose of this research is to know and analyze the improvement of marketing performance through entrepreneurship training, market research, and product innovation at UMKM in East Priangan West Java Province. The research method used is survey method. Data collection was obtained through questionnaires and literature study. The population in this study is MSMEs in East Priangan West Java. Determination of sample using random counted 75 samples and data analysis used was path analysis. The results found that partially entrepreneurial training, market research and product innovation were able to improve marketing performance. Simultaneously entrepreneurship training, market research and product innovation can improve the performance of UMKM marketing in East Priangan of West Java province.