Open AccessEffect of Visual Merchandising, Store Atmosphere, and Price Discount on Impulse Buying with Positive Emotion as Intervening Variable
Author(s) -
Raden Hanif Arga Suryana,
Dewi Komala Sari
Publication year - 2021
Publication title -
academia open
Language(s) - English
Resource type - Journals
ISSN - 2714-7444
DOI - 10.21070/acopen.5.2021.2596
Subject(s) - impulse (physics) , nonprobability sampling , intervening variable , psychology , advertising , atmosphere (unit) , business , medicine , population , physics , environmental health , quantum mechanics , thermodynamics