Open AccessThe Influence of Viral Marketing, Celebrity Endorser, and Brand Awareness on Purchase Decisions on Make Over Cosmetic Products in Sidoarjo
Author(s) -
Istiqlaliyatul Kholiq,
Dewi Komala Sari
Publication year - 2021
Publication title -
academia open
Language(s) - English
Resource type - Journals
ISSN - 2714-7444
DOI - 10.21070/acopen.4.2021.2604
Subject(s) - viral marketing , sample (material) , advertising , marketing , nonprobability sampling , brand awareness , business , variables , psychology , computer science , mathematics , medicine , statistics , population , chemistry , environmental health , chromatography , world wide web , social media