Open AccessSTUDY OF BILINGUAL ADVERTISEMENT STRATEGY IN LOCAL MARKING SCHEME
Author(s) -
Sahar javaid
Publication year - 2021
Publication title -
advanced humanities and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2520-5986
DOI - 10.21065/25205986.6.1
Subject(s) - advertising , scheme (mathematics) , context (archaeology) , neuroscience of multilingualism , urdu , position (finance) , computer science , linguistics , psychology , business , mathematics , geography , mathematical analysis , philosophy , archaeology , finance
The present study “Study of bilingual advertisement strategy in local marking scheme” tends to explore the role of English in Pakistani Bilingual advertisements. Different persuasive techniques are used to attract both global and native consumers. Among other techniques, the technique of bilingualism has prominent position. In Pakistani media context national language Urdu is mixed with English to grab the attention of customers