Open AccessAmerican Indian Internet Cigarette Sales: Another Avenue for Selling Tobacco Products
Author(s) -
Felicia Schanche Hodge,
Betty A Geishirt Cantrell,
Roxanne Struthers,
John Casken
Publication year - 2004
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.94.2.260
Subject(s) - purchasing , the internet , advertising , business , marketing , tobacco industry , political science , law , world wide web , computer science
A study conducted by the University of Minnesota found that cigarettes can be purchased on American Indian-owned Internet sites for about one fifth of the price at grocery stores, making this a more convenient, lower-priced, and appealing method of purchasing cigarettes. Researchers and educators are challenged to address this new marketing ploy and to discover ways to curb rising smoking rates in American Indian communities.