Open AccessTobacco Industry Direct Mail Marketing and Participation by New Jersey Adults
Author(s) -
M. Jane Lewis,
Cristine D. Delnevo,
John Slade
Publication year - 2004
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.94.2.257
Subject(s) - direct mail , receipt , tobacco industry , direct marketing , ethnic group , consumption (sociology) , environmental health , smoking cessation , business , race (biology) , advertising , medicine , marketing , political science , sociology , gender studies , social science , accounting , pathology , law
We examined adult participation in tobacco industry direct marketing: receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail; participation in all 3 forms differed by gender, age, and race/ethnicity; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase consumption and impede cessation is unquestionable.