Open AccessAssessing the Impact of Antidrug Advertising on Adolescent Drug Consumption: Results From a Behavioral Economic Model
Author(s) -
Lauren Block,
Vicki G. Morwitz,
William P. Putsis,
Subrata K. Sen
Publication year - 2002
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.92.8.1346
Subject(s) - recall , consumption (sociology) , human factors and ergonomics , injury prevention , advertising , suicide prevention , poison control , environmental health , psychology , medicine , business , social science , sociology , cognitive psychology
This study examined whether adolescents' recall of antidrug advertising is associated with a decreased probability of using illicit drugs and, given drug use, a reduced volume of use.