Open AccessMass media and school interventions for cigarette smoking prevention: effects 2 years after completion.
Author(s) -
Brian S. Flynn,
John K. Worden,
Roger H. Secker-Walker,
Phyllis L. Pirie,
Gary J. Badger,
Joseph A. Carpenter,
Berta M. Geller
Publication year - 1994
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.84.7.1148
Subject(s) - psychological intervention , medicine , confidence interval , odds ratio , odds , mass media , demography , environmental health , logistic regression , psychiatry , advertising , sociology , business
The long-term cigarette smoking prevention effects of mass media and school interventions were assessed. Adolescents in two communities received both mass media and school interventions; those in two matching communities received only school interventions. Surveys of 5458 students were conducted at baseline in grades 4 through 6 and 2 years after the 4-year interventions were completed, when students were in grades 10 through 12. Students exposed to the media-plus-school interventions were found to be at lower risk for weekly smoking (odds ratio = 0.62, 95% confidence interval = 0.49, 0.78) than those receiving school interventions only, indicating that the effects of the combined interventions persisted 2 years after the interventions' completion.