
Framing Strategies to Avoid Mother-Blame in Communicating the Origins of Chronic Disease
Author(s) -
Liana B. Winett,
Alyssa B. Wulf,
Lawrence Wallack
Publication year - 2016
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2016.303239
Subject(s) - framing (construction) , blame , conversation , disease , psychology , public health , cognitive reframing , social psychology , medicine , communication , history , pathology , archaeology , nursing
Evolving research in epigenetics and the developmental origins of health and disease offers tremendous promise in explaining how the social environment, place, and resources available to us have enduring effects on our health. Troubling from a communications perspective, however, is the tendency in framing the science to hold mothers almost uniquely culpable for their offspring's later disease risk. The purpose of this article is to add to the conversation about avoiding this unintended outcome by (1) discussing the importance of cognitive processing and issue frames, (2) describing framing challenges associated with communicating about developmental origins of health and disease and offering principles to address them, and (3) providing examples of conceptual metaphors that may be helpful in telling this complex and contextual story for public health.