Open AccessCalorie Underestimation When Buying High-Calorie Beverages in Fast-Food Contexts
Author(s) -
Rebecca L. Franckle,
Jason P. Block,
Christina A. Roberto
Publication year - 2016
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2016.303200
Subject(s) - calorie , environmental health , purchasing , medicine , low calorie , food science , gerontology , demography , business , biology , marketing , sociology
We asked 1877 adults and 1178 adolescents visiting 89 fast-food restaurants in New England in 2010 and 2011 to estimate calories purchased. Calorie underestimation was greater among those purchasing a high-calorie beverage than among those who did not (adults: 324 ±698 vs 102 ±591 calories; adolescents: 360 ±602 vs 198 ±509 calories). This difference remained significant for adults but not adolescents after adjusting for total calories purchased. Purchasing high-calorie beverages may uniquely contribute to calorie underestimation among adults.