The Laugh Model: Reframing and Rebranding Public Health Through Social Media | Zendy

Cameron Lister | Zendy; Marla Royne Stafford | Zendy; Hannah Payne | Zendy; Ben Can | Zendy; Carl L. Hanson | Zendy; Michael Barnes | Zendy

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The Laugh Model: Reframing and Rebranding Public Health Through Social Media

Author(s) -

Cameron Lister,

Marla Royne Stafford,

Hannah Payne,

Ben Can,

Carl L. Hanson,

Michael Barnes

Publication year - 2015

Publication title -

american journal of public health

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 2.284

H-Index - 264

eISSN - 1541-0048

pISSN - 0090-0036

DOI - 10.2105/ajph.2015.302669

Subject(s) - social media , cognitive reframing , public relations , public health , population , advertising , health promotion , health communication , mass media , business , psychology , sociology , marketing , medicine , political science , environmental health , computer science , world wide web , social psychology , nursing

We examined the use of low-cost social media platforms in communicating public health messages and outline the laugh model, a framework through which public health organizations can reach and engage communities.

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