Open AccessThe Laugh Model: Reframing and Rebranding Public Health Through Social Media
Author(s) -
Cameron Lister,
Marla B. Royne,
Hannah Payne,
Ben Can,
Carl L. Hanson,
Michael Barnes
Publication year - 2015
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2015.302669
Subject(s) - social media , cognitive reframing , public relations , public health , population , advertising , health promotion , health communication , mass media , business , psychology , sociology , marketing , medicine , political science , environmental health , computer science , world wide web , social psychology , nursing
We examined the use of low-cost social media platforms in communicating public health messages and outline the laugh model, a framework through which public health organizations can reach and engage communities.