Open AccessStore Impulse Marketing Strategies and Body Mass Index
Author(s) -
Deborah A. Cohen,
Rebecca L. Collins,
Gerald P. Hunter,
Bonnie Ghosh-Dastidar,
Tamara Dubowitz
Publication year - 2015
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2014.302220
Subject(s) - overweight , body mass index , obesity , environmental health , overconsumption , business , saturated fat , grocery store , added sugar , marketing , food science , medicine , economics , chemistry , pathology , production (economics) , cholesterol , macroeconomics
We quantified the use of placement and price reduction marketing strategies in different food retail outlets to identify associations between these strategies and the risk of overweight and obesity among customers.