Open AccessSocial Branding to Decrease Smoking Among Young Adults in Bars
Author(s) -
Pamela M. Ling,
Youn Ok Lee,
Juliette Hong,
Torsten B. Neilands,
Jeffrey W. Jordan,
Stanton A. Glantz
Publication year - 2014
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2013.301666
Subject(s) - binge drinking , medicine , demography , odds ratio , confidence interval , young adult , odds , multinomial logistic regression , logistic regression , smoking cessation , cross sectional study , environmental health , gerontology , poison control , injury prevention , pathology , machine learning , sociology , computer science
We evaluated a Social Branding antitobacco intervention for "hipster" young adults that was implemented between 2008 and 2011 in San Diego, California.