Open AccessTelevised Antismoking Advertising: Effects of Level and Duration of Exposure
Author(s) -
Sally Dunlop,
Trish Cotter,
Donna Perez,
Melanie Wakefield
Publication year - 2013
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2012.301079
Subject(s) - telephone survey , confounding , logistic regression , advertising , medicine , duration (music) , demography , telephone interview , environmental health , affect (linguistics) , psychology , art , social science , literature , communication , pathology , sociology , business
We assessed the effects of levels and duration of exposure to televised antismoking advertising on cognitive and behavioral changes.