Open AccessFormative Process Evaluation for Implementing a Social Marketing Intervention to Increase Walking Among African Americans in the Positive Action for Today’s Health Trial
Author(s) -
Sandra M. Coulon,
Dawn K. Wilson,
Sarah Griffin,
Sara M. St. George,
Kassandra A. Alia,
Nevelyn N. Trumpeter,
Abraham Wandersman,
Melinda S. Forthofer,
Shamika Robinson,
Barney Gadson
Publication year - 2012
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2012.300758
Subject(s) - social marketing , formative assessment , intervention (counseling) , action (physics) , process (computing) , gerontology , association (psychology) , psychology , public health , environmental health , medicine , marketing , public relations , nursing , business , political science , computer science , pedagogy , physics , quantum mechanics , psychotherapist , operating system
Evaluating programs targeting physical activity may help to reduce disparate rates of obesity among African Americans. We report formative process evaluation methods and implementation dose, fidelity, and reach in the Positive Action for Today's Health trial.