Open AccessImplementation of Wireless Terminals at Farmers’ Markets: Impact on SNAP Redemption and Overall Sales
Author(s) -
Farryl Bertmann,
Punam OhriVachaspati,
Matthew P. Buman,
Christopher Wharton
Publication year - 2012
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2012.300727
Subject(s) - business , supplemental nutrition assistance program , snap , marketing , commerce , agriculture , computer science , ecology , computer graphics (images) , food security , food insecurity , biology
Although farmers' markets offer healthy foods for purchase, many lack the equipment necessary to process convenient, card-based transactions. We assessed the impact of providing wireless terminals to 5 markets on overall sales and redemption of Supplemental Nutrition Assistance Program (SNAP) benefits. Sales increased significantly at 4 of the 5 markets after implementation of the terminals, and overall sales increased above and beyond SNAP redemption alone. Implementation of wireless terminals may be important for improving the financial stability and accessibility of farmers' markets.