Open AccessReinforcement of Smoking and Drinking: Tobacco Marketing Strategies Linked With Alcohol in the United States
Author(s) -
Nan Jiang,
Pamela M. Ling
Publication year - 2011
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2011.300157
Subject(s) - alcohol , tobacco industry , promotion (chess) , business , environmental health , marketing , appeal , advertising , medicine , political science , biochemistry , chemistry , pathology , politics , law
We investigated tobacco companies' knowledge about concurrent use of tobacco and alcohol, their marketing strategies linking cigarettes with alcohol, and the benefits tobacco companies sought from these marketing activities.