Open AccessEvidence, Ethics, and Values: A Framework for Health Promotion
Author(s) -
Stacy M Carter,
Lucie Rychetnik,
Beverley Lloyd,
Ian Kerridge,
Louise A. Baur,
Adrian Bauman,
Claire Hooker,
Avigdor Zask
Publication year - 2011
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2010.195545
Subject(s) - health promotion , promotion (chess) , deliberation , intervention (counseling) , public relations , engineering ethics , medicine , public health , psychology , political science , nursing , law , engineering , politics
We propose a new approach to guide health promotion practice. Health promotion should draw on 2 related systems of reasoning: an evidential system and an ethical system. Further, there are concepts, values, and procedures inherent in both health promotion evidence and ethics, and these should be made explicit. We illustrate our approach with the exemplar of intervention in weight, and use a specific mass-media campaign to show the real-world dangers of intervening with insufficient attention to ethics and evidence. Both researchers and health promotion practitioners should work to build the capacities required for evidential and ethical deliberation in the health promotion profession.