Open AccessEvaluation of EX: A National Mass Media Smoking Cessation Campaign
Author(s) -
Donna Vallone,
Jennifer Duke,
Jennifer Cullen,
Kristen L. McCausland,
Jane Allen
Publication year - 2011
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2009.190454
Subject(s) - abstinence , smoking cessation , odds , mass media , medicine , baseline (sea) , media campaign , demography , odds ratio , cognition , longitudinal study , family medicine , environmental health , advertising , psychiatry , logistic regression , political science , pathology , sociology , law , business
We used longitudinal data to examine the relationship between confirmed awareness of a national, branded, mass media smoking cessation campaign and cessation outcomes.