Open AccessEvaluation of a Social Marketing Campaign to Support Mexico City's Comprehensive Smoke-Free Law
Author(s) -
James F. Thrasher,
Lee-Wen Huang,
Rosaura Pérez-Hernández,
Jeffrey Niederdeppe,
Edna Arillo-Santillán,
Jesús Martínez Alday
Publication year - 2011
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2009.189704
Subject(s) - social marketing , smoke , free speech , advertising , population , political science , environmental health , business , law , marketing , geography , medicine , meteorology
We aimed to assess the level of awareness and impact of a social marketing campaign to promote Mexico City's 2008 comprehensive smoke-free law.