Open AccessEnacting Sustainable School-Based Health Initiatives: A Communication-Centered Approach to Policy and Practice
Author(s) -
Marianne LeGreco,
Heather E. Canary
Publication year - 2011
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2009.186858
Subject(s) - public health , public relations , health policy , health communication , public policy , perspective (graphical) , frame (networking) , political science , sociology , medicine , nursing , computer science , telecommunications , artificial intelligence , law
Communication plays an important role in all aspects of the development and use of policy. We present a communication-centered perspective on the processes of enacting public health policies. Our proposed conceptual framework comprises 4 communication frames: orientation, amplification, implementation, and integration. Empirical examples from 2 longitudinal studies of school-based health policies show how each frame includes different communication processes that enable sustainable public health policy practices in school-based health initiatives. These 4 frames provide unique insight into the capacity of school-based public health policy to engage youths, parents, and a broader community of stakeholders. Communication is often included as an element of health policy; however, our framework demonstrates the importance of communication as a pivotal resource in sustaining changes in public health practices.