Open AccessText4Health: A Qualitative Evaluation of Parental Readiness for Text Message Immunization Reminders
Author(s) -
Elyse O. Kharbanda,
Melissa S. Stockwell,
Harrison Fox,
Vaughn I. Rickert
Publication year - 2009
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2009.161364
Subject(s) - text message , text messaging , phone , focus group , population , psychology , qualitative analysis , computer science , qualitative research , world wide web , medicine , computer network , social science , philosophy , linguistics , environmental health , marketing , sociology , business
We conducted focus groups and individual interviews in a diverse population of parents to qualitatively explore preferences and readiness for text message immunization reminders. We used content analysis to review and independently code transcripts. Text message reminders were well-accepted by parents; many thought they would be more effective than standard phone or mail reminders. Parents preferred text message reminders to be brief and personalized. Most parents were able to retrieve sample text messages but many had difficulty with interactive texting.