Open AccessThe Role of Corporate Credibility in Legitimizing Disease Promotion
Author(s) -
Patricia A. McDaniel,
Ruth E. Malone
Publication year - 2009
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2008.138115
Subject(s) - credibility , tobacco industry , public relations , alcohol industry , public health , promotion (chess) , business , source credibility , deception , marketing , advertising , political science , medicine , law , politics , nursing
We explored what corporate "credibility" means to tobacco companies to determine why it matters to companies and what a lack of credibility means to them.