Open AccessUnder the Radar: Smokeless Tobacco Advertising in Magazines With Substantial Youth Readership
Author(s) -
Margaret Morrison,
Dean M. Krugman,
Pumsoon Park
Publication year - 2008
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2006.092775
Subject(s) - smokeless tobacco , audience measurement , advertising , tobacco industry , medicine , business , environmental health , tobacco use , population , pathology
In light of the Smokeless Tobacco Master Settlement Agreement (STMSA) and the fact that smokeless tobacco advertising has received little attention, we examined industry data to assess smokeless tobacco advertising in popular magazines. Of particular interest was the level of advertising in magazines with high youth readership and the amount of reach and frequency that was generated among readers aged 12 to 17 years.