Open AccessUse of Consumer Survey Data to Target Cessation Messages to Smokers Through Mass Media
Author(s) -
David E. Nelson,
Meg Gallogly,
Linda L. Pederson,
Matthew Barry,
Daniel J McGoldrick,
Edward Maibach
Publication year - 2007
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2006.090340
Subject(s) - newspaper , mass media , smoking cessation , advertising , channel (broadcasting) , medicine , environmental health , body mass index , quit smoking , psychology , demography , telecommunications , business , computer science , sociology , pathology
We identified the mass media channels that reach the most cigarette smokers in an attempt to more effectively target smoking cessation messages.
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