Open AccessMaking Big Tobacco Give In: You Lose, They Win
Author(s) -
Nathaniel Wander,
Ruth E. Malone
Publication year - 2006
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2005.075119
Subject(s) - tobacco industry , politics , competitor analysis , negotiation , public health , tobacco control , credibility , legitimacy , public relations , political science , marketing , business , law , medicine , nursing
To better understand how the tobacco industry responds to tobacco control activists, we explored Philip Morris's response to demands that consumers in developing countries be informed about smoking risks, and analyzed the implications of negotiating with a tobacco company.