Open AccessPromoting Stair Use: Single Versus Multiple Stair-Riser Messages
Author(s) -
Rebecca Turner,
Frank F. Eves
Publication year - 2005
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.284
H-Index - 264
eISSN - 1541-0048
pISSN - 0090-0036
DOI - 10.2105/ajph.2004.046235
Subject(s) - banner , pedestrian , repetition (rhetorical device) , visibility , computer science , promotion (chess) , medicine , engineering , transport engineering , political science , linguistics , philosophy , archaeology , politics , law , physics , optics , history
Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message.