Open AccessTRUTH IN ADVERTISING DRUG PRODUCTS
Author(s) -
Arthur J. Cramp
Publication year - 1920
Publication title -
american journal of public health
Language(s) - English
Resource type - Journals
eISSN - 2330-9687
pISSN - 0271-4353
DOI - 10.2105/ajph.10.10.783
Subject(s) - advertising , monopoly , product (mathematics) , business , drug industry , medicine , economics , engineering , geometry , mathematics , market economy , engineering ethics
Advertisements of patent medicines are not controlled by law, although the labels on the boxes and bottles are, to some extent. Statements made in patent medicine advertisements are often notoriously exaggerated. Dr. Cramp asserts that, so long as the individual can have proprietary monopoly in his product, it is hopeless to expect truth in the advertisements.