Open AccessThe Enigma of Korea-Japan Relations: Why is Japan’s Nation Branding Strategy not Working in Korea?
Author(s) -
Sungwoo Kang
Publication year - 2016
Publication title -
bigyo munhwa yeongu/bi'gyo munhwa yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2671-9088
pISSN - 1598-0685
DOI - 10.21049/ccs.2016.44..393
Subject(s) - political science , east asia , nation branding , advertising , business , china , public relations , law