Open AccessA Study on the Storytelling of ‘Amore Pacific’ Brand Site - Through Applying ‘Minimum Narrative’ Theory and Script Theory
Author(s) -
Soong Buem Ahn
Publication year - 2011
Publication title -
bigyo munhwa yeongu/bi'gyo munhwa yeon'gu
Language(s) - English
Resource type - Journals
eISSN - 2671-9088
pISSN - 1598-0685
DOI - 10.21049/ccs.2011.23..191
Subject(s) - storytelling , narrative , sociology , art , literature