Open AccessADVERTISING PAY PER CLICK (PPC) DENGAN GOOGLE ADSENSE PERSPEKTIF HUKUM ISLAM
Author(s) -
Dika Saputri
Publication year - 2018
Publication title -
yudisia: jurnal pemikiran hukum dan hukum islam
Language(s) - English
Resource type - Journals
ISSN - 2477-5339
DOI - 10.21043/yudisia.v9i2.4767
Subject(s) - advertising , revenue , business , the internet , liberian dollar , click through rate , product (mathematics) , online advertising , world wide web , computer science , mathematics , finance , geometry
The internet as an effective medium in the world of business (especially in the field of marketing) from the viewpoint of the bisins to market the products produced. Various models of product offerings are conceptualized by business people issued to capture market segments. Pay per Click (PPC) is one of several programs on the internet that has the concept of giving gifts to internet users when opening advertisements submitted by advertising companies through certain sites. One dollar producer from the internet is Google Adsense. Google Adsense is a dollar-producing affiliate program issued by Google Search Engine companies by collaborating with web or blog owners in terms of Advertising. With this kind of affiliate business model, publishers (web owners or blogs) will get dollars from advertisements displayed on the web or blog. Ads displayed on the web or blog can be text or images. There are many titles for revenue generated from Google Adsense. And to find out whether or not the Muslim community is capable of following a business in the field of Advertising, such as Pay Per Click (PPC), there needs to be a study that discusses the business of Islamic Law.