Open AccessSTRATEGI PERTUMBUHAN BERKELANJUTAN INDOFOOD DI PASAR KOMPETITIF
Author(s) -
Muhammad Husni Mubarok
Publication year - 2014
Publication title -
bisnis: jurnal bisnis dan manajemen islam
Language(s) - English
Resource type - Journals
ISSN - 2477-5533
DOI - 10.21043/bisnis.v2i2.5270
Subject(s) - business , agribusiness , portfolio , marketing , scope (computer science) , competitive advantage , sustainability , product (mathematics) , marketing strategy , business administration , agricultural science , agriculture , ecology , geometry , mathematics , environmental science , finance , computer science , programming language , biology
This study aims to analyze the strategy of continuous growth for sustainability PT. Indofood Sukses Makmur, Tbk in competitive market. The scope of this study include corporate strategy, business competition, competitive advantage, business portfolio, marketing and international strategy. The results showed that Indofood using a strategy of diversified product portfolio, which capitalizes on a resilient business model with five complementary strategic business groups, namely: consumer branded products, bogasari, agribusiness, distribution, cultivation & processed vegetables. Consumer products group has six divisions namely: noodles, dairy, snack foods, food seasonings, nutrition & special foods, and beverages division. While the agribusiness group has a plantations and edible oils and fats division. Competitive strategy business using more products to offer through innovation. International strategy of using licenses and joint ventures.