Open AccessHow are Purchasing Decisions Impacted by the Compromise Effect?
Author(s) -
Marko Sarstedt,
Latest Thinking
Publication year - 2017
Publication title -
latest thinking
Language(s) - English
Resource type - Journals
ISSN - 2510-5183
DOI - 10.21036/ltpub10639
Subject(s) - compromise , purchasing , business , marketing , risk analysis (engineering) , law , political science