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How are Purchasing Decisions Impacted by the Compromise Effect?
Author(s) -
Marko Sarstedt
Publication year - 2017
Publication title -
latest thinking
Language(s) - English
Resource type - Journals
ISSN - 2510-5183
DOI - 10.21036/ltpub10639
Subject(s) - compromise , purchasing , business , marketing , political science , law

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