Open AccessSocial Media and Local Government in Indonesia: Adoption, Use and Stakeholder Engagement
Author(s) -
Anang Santoso,
Dhia Rinjany,
Oemar Madri Bafadhal
Publication year - 2020
Publication title -
romanian journal of communication and public relations
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.175
H-Index - 4
eISSN - 2344-5440
pISSN - 1454-8100
DOI - 10.21018/rjcpr.2020.3.307
Subject(s) - social media , government (linguistics) , stakeholder , public relations , stakeholder engagement , local government , public engagement , political science , content analysis , business , sociology , public administration , social science , philosophy , linguistics , law
While social media has been extensively adopted by local governments, not all of its benefits have been achieved. One reason is that local government-owned social media is less appealing. This research argues that to increase public involvement in social media, the government needs to understand public behavior on social media by exploring public preferences on the content and media produced. This research applies a Stakeholder Engagement Index (SEI) to study public behavior on social media. The results of the study demonstrate that although content containing information about government activities has been produced, it has a low engagement level. Moreover, people prefer content with photos and videos, which apparently dominate local government posts and tweets. This research academically confirms that SEI is an alternative method for understanding public behavior on social media and practically presents choices of content categories preferred by the public.