Open AccessThe Key Words Agenda: New Avenues for Agenda Setting Research
Author(s) -
Nicoleta Corbu,
Olga Hosu
Publication year - 2017
Publication title -
romanian journal of communication and public relations
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.175
H-Index - 4
eISSN - 2344-5440
pISSN - 1454-8100
DOI - 10.21018/rjcpr.2017.3.241
Subject(s) - articulation (sociology) , key (lock) , function (biology) , set (abstract data type) , political science , sociology , public relations , computer science , law , computer security , evolutionary biology , politics , biology , programming language
This article seeks to expand the agenda setting theory and its later ramifications, by complementing them with the hypothesis of the articulation function of mass-media. Defined as the capacity of the media to offer people the words and expressions associated with defending specific points of view, the articulation function suggests a new ramification of the agenda setting theory, namely the key words level of agenda setting. Building on the third-level assumption about the transfer of issues and attributes from the media to people’s agenda in bundles, we argue that each issue is in fact transferred together with a set of “key words”, corresponding to the additional sub-topics related to the issue.