Open AccessReview of „Brand-urile în era Web 2.0. Conținutul generat de consumatori” [Web 2.0 Brands. User-generated Content] by Rodica Săvulescu, București: Tritonic, 2016, 252 p.
Author(s) -
Alexandra Vițelar,
Florența Toader
Publication year - 2017
Publication title -
romanian journal of communication and public relations
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.175
H-Index - 4
eISSN - 2344-5440
pISSN - 1454-8100
DOI - 10.21018/rjcpr.2016.3.219
Subject(s) - argumentation theory , web content , content (measure theory) , web 2.0 , democratization , relation (database) , advertising , world wide web , business , computer science , political science , the internet , mathematics , philosophy , democracy , mathematical analysis , politics , law , epistemology , database
The web 2.0 era has shifted brand ownership from communication specialists towards consumers. This is the main idea on which Rodica Sãvulescu builds her argumentation in her recently published book, ` Web 2.0 Brands. User-generated content` (2016). The emergence of new technologies blurs the lines between content producers and consumers. In this book, the author addresses the topic of democratization of content in relation with brand communication.