Open AccessPENGARUH KOMUNIKASI DAN MOTIVASI BERPRESTASI TERHADAP KEPUASAN PELANGGAN di PPs UNJ
Author(s) -
Dian Rahmawati
Publication year - 2010
Publication title -
jurnal manajemen pendidikan
Language(s) - English
Resource type - Journals
eISSN - 2597-8659
pISSN - 2087-1538
DOI - 10.21009/jmp.v1i2.2476
Subject(s) - path analysis (statistics) , psychology , need for achievement , value (mathematics) , social psychology , mathematics , statistics
The objective of this causal research is to obtain information concerning the effect of communication and achievement motivation on PPs UNJ student satisfaction. The research was conducted by using a survey method with path analysis in testing hypothesis. In this research, PPs UNJ students of the school year 2009/2010 has been choosen as a unit analysis and 211 samples of student were selected in random. The results of the research are as follows: (1) there is a direct positive effect of communication on achievement motivation indicated by the value of the path coefficient = 0.404; (2) there is a direct positive effect of communication on PPs UNJ student satisfaction indicated by the value of the path coefficient = 0,223; (3) there is a direct positive effect of achievement motivation on PPs UNJ student satisfaction indicated by the value of the path coefficient = 0,304. Therefore, student satisfaction can be improved by optimizing the communication made by the director and staff, lecturers and administrative staff to students using a variety of appropriate media to get positive feedback from students. Furthermore, by constantly increasing the motivation of the students themselves.