Open AccessThe Influence of Social Media Marketing and E-Wom on Purchase Decisions Through Purchase Intention: Study on Ready-to-Eat Food
Author(s) -
Alyssa Anindya Putri,
Mohamad Rizan,
Ika Febrilia
Publication year - 2022
Publication title -
pedagogi jurnal penelitian pendidikan
Language(s) - English
Resource type - Journals
eISSN - 2614-1728
pISSN - 2407-4837
DOI - 10.21009/jdmb.05.2.1
Subject(s) - lisrel , purchasing , social media , advertising , structural equation modeling , marketing , business , sample (material) , data collection , test (biology) , psychology , sociology , social science , statistics , chemistry , mathematics , chromatography , political science , law , paleontology , biology
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom