Consumer interest with regard to product completeness, promotion and location: the case of Indonesia | Zendy

Woro Utari | Zendy; Sudaryanto Sudaryanto | Zendy; Nur Jannah | Zendy; Nurus Sobakh | Zendy; Rusdiyanto Rusdiyanto | Zendy

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Consumer interest with regard to product completeness, promotion and location: the case of Indonesia

Author(s) -

Woro Utari,

Sudaryanto Sudaryanto,

Nur Jannah,

Nurus Sobakh,

Rusdiyanto Rusdiyanto

Publication year - 2021

Publication title -

economic annals-ххi

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.209

H-Index - 14

eISSN - 1728-6239

pISSN - 1728-6220

DOI - 10.21003/ea.v188-15

Subject(s) - completeness (order theory) , product (mathematics) , promotion (chess) , advertising , business , marketing , order (exchange) , java , sales promotion , mathematics , computer science , political science , finance , mathematical analysis , geometry , sales management , politics , law , programming language

The paper deals with the impact of product completeness, promotion and location on consumer interest in buying at Sentra Kuliner Pakal Benowo Surabaya in East Java (Indonesia) in the year 2020. This study is based on a sample of 100 people and conducted with the use of quantitative methods. The findings prove that product completeness affects purchase interest the most; promotion has a medium effect on purchase interest, whereas location has no significant effect on purchase interest. Thus, traders are advised to pay attention to product completeness and promotion in order to maintain consumer purchase interest.

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